ASOTU and Congruent unite into one powerhouse, bringing together a media network, agency services, and industry leadership under a single banner.

The industry’s most energizing event celebrates its fifth run, cementing ASOTU CON as the place where retail auto’s future is shaped.

ASOTU partners with NADA to cover the nation’s biggest auto show, amplifying dealer voices to the entire industry.

The Truth About Car Dealers (More Than Cars) premieres on Amazon Prime, bringing our message to a national stage.

The host of the industry’s longest-running podcast, The Dealer Playbook, becomes ASOTU’s Chief of Staff and a shareholder.

ASOTU is cited as a source in feedback for the CARS Rule, propelling the movement’s influence beyond content and into legislation.

What began as an email and livestream becomes a full-scale live event. With less than 90 days of planning, we bring together dealers, partners, and innovators in a way the industry has never seen before.

Forward-thinking dealer principals back ASOTU with real investment, validating the platform as a movement by and for operators.

Kyle leaves his career in dealership operations, sales management, and marketing to join Paul in a consulting venture. They end up spending most of their time on ASOTU.

After leading one of the largest independent branding agencies in the country and serving as CMO in high-growth dealer groups, Robin joins Paul to bring structure and sustainability to the agency.

Paul J. Daly launches the very first ASOTU livestream during COVID lockdowns, sparking a community-driven movement.

Paul publishes The Automotive Manifesto: How Brand Connection Can Save Retail Automotive, a call to put people before transactions, that gains quick traction in the industry.

Paul launches Congruent, a creative agency he had been incubating within Image Auto.

Paul sells Image Auto to Dent Wizard International after 14 years of exceptional growth.

From humble beginnings, Paul launches Image Auto, a reconditioning company that grows into a national operation.