HeyGreenlight

The Engagement

HeyGreenlight developed an ambitious new tool for retail automotive: Wingman, a human-centered AI built to support dealership teams.Their core belief was that AI should reinforce people, not replace them.As NADA approached, HeyGreenlight needed a way to clearly articulate their message, demonstrate the product, and enter the market with credibility.

What We Did Together

MTC partnered with HeyGreenlight to concept and produce a launch campaign bringing clarity, cohesion, and momentum to their launch.

We:

Worked with leadership to refine and align their brand messaging around their people-first approach to AI.
Produced two brand launch videos at the Studios in our Syracuse, NY HQ to tell the story of their new product and highlight their very ‘human’ personality
Created modular content from the shoot: Short-form clips, social teasers, branded photography, and motion graphics.
Built a four-week social campaign cadence spanning pre-, during-, and post-NADA.
Recorded an in-person podcast with founder, Jay Ku, and Paul J Daly.
Activated the MTC Media Network with podcast features, newsletter placements, and industry integrations.

In Their Words

Working with More Than Cars Creative helped us enter the market with intention and clarity. The message felt unmistakably ours and gave us a unified launch system that turned our philosophy into visible proof. I’m thrilled with how MTC helped position us as a human-centric partner in an industry that’s built on relationships."

— Jay Ku, HeyGreenlight Founder

Social Campaign

Teasers

In Their Words

"More Than Cars Creative was absolutely instrumental in launching HeyGreenlight publicly. From NADA content to our product and explainer videos, they delivered next-level creative, embraced feedback with total professionalism, and fully locked in on our vision. We’re fired up about what we built together and truly grateful for the partnership."

— Colby Joyner, HeyGreenlight COO

Work With Us