We started with brand discovery — deep sessions with CarNow’s exec team to get clear on what mattered, what needed to change, and what should never be lost. From there, we built a brand that honored their roots while making it obvious: This is a new CarNow. The rebrand launched with a fresh website and a high-end hospitality-inspired NADA booth, designed to feel less like a trade show and more like an experience.
With a new leadership, sharper products, and a bigger vision for what’s next, CarNow had a story of reinvention to tell. And they needed a partner who could help them shape that story into something people feel instead of swipe by. That’s where we came in. More Than Cars Creative worked with CarNow to build and launch a brand identity that captured their transformation into a human-first tech company reshaping how the auto industry connects.
Close Rate High
LinkedIn Impressions
Clicks
Avg. Engagement Rate
From Jan-Jun than all of 2024
Throughout 2024, More Than Cars Creative drove the content for CarNow’s launch that focused on two poles: product awareness and brand storytelling.
• Architected an all-new brand system for CarNow’s products, solutions, add-ons, and services.
• Created fully-animated video UX explainers and marketing videos for all of CarNow’s current and new products
• Relaunched co-founder and industry luminary Tim Cox’s podcast, Tim Talks Automotive Leadership and Beyond
• Helped to drive multiple new go-to-market initiatives for CarNow’s expanded roster of products.
• Supported CarNow’s internal employment branding and marketing processes, including training, onboarding, and hiring.
