We started with brand discovery — deep sessions with CarNow’s exec team to get clear on what mattered, what needed to change, and what should never be lost. From there, we built a brand that honored their roots while making it obvious: This is a new CarNow. The rebrand launched with a fresh website and a high-end hospitality-inspired NADA booth, designed to feel less like a trade show and more like an experience.
With a new leadership, sharper products, and a bigger vision for what’s next, CarNow had a story of reinvention to tell. And they needed a partner who could help them shape that story into something people feel instead of swipe by. That’s where we came in. More Than Cars Creative worked with CarNow to build and launch a brand identity that captured their transformation into a human-first tech company reshaping how the auto industry connects.
Throughout 2024, More Than Cars Creative drove the content for CarNow’s launch that focused on two poles: product awareness and brand storytelling.
I’ve worked for some major brands in my career wielding large advertising budgets and More Than Cars tops them all. Since we started working together, the shift in how CarNow shows up has been massive. The brand finally reflects the power of our platform. Dealers are noticing, partners are noticing, and frankly, it’s been a game-changer for how we sell our story. The More Than Cars team just gets it—and they’ve helped us level up in a big way.
– Bob Lanham, CarNow CEO (during engagement)
Since partnering with More than Cars, we’ve seen a significant lift in how our brand is perceived—internally and externally. Dealers and partners consistently comment on how fresh and dialed-in our messaging feels, and our brand now reflects the innovation and credibility we’ve built behind the scenes. Social media engagement is up, conversations are more aligned with who we are, and we finally feel like we’re showing up in the market the way we’re meant to.
— Alissa Degreef, CarNow Product Marketing Manager
